Items where Subject is "H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior"

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Cappellini, B., Hosany, S., Yen, D. and Qionglei, Yu (2017) Away from home: how young Chinese consumers travel with global brands? Journal of Retailing and Consumer Services. ISSN 0969-6989.


Healy, M. and Beverland, M. (2013) Unleashing the animal within: Exploring consumers’ zoomorphic identity motives. Journal of Marketing Management, 29 (1-2). pp. 225-248. ISSN 0267-257X.


Kaylee Graves, E. (2018) Media influence on expectations of virtual reality. Refractory, 30. ISSN 1447-4905.


Yu, Q., Cappellini, B., Hosany, S. and Yen, D. A. (2016) Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership. In: 2016 Global Marketing Conference, 21st-24th June, 2016, Hong Kong. (Unpublished)

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Last edited: 29/06/2016 12:23:00