Understanding retail experiences: the case for ethnography

Healy, M., Beverland, M., Oppewal, H. and Sands, S. (2007) Understanding retail experiences: the case for ethnography. International Journal of Market Research, 49 (6). pp. 751-778. ISSN 0025-3618.

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Item Type: Article
Subjects: H Social Sciences > HF Commerce
Divisions: pre Nov-2014 > Faculty of Business and Management > Department of Management Studies
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Depositing User: Users 2 not found.
Date Deposited: 21 Jun 2011 15:10
Last Modified: 11 Dec 2014 14:07
URI: https://create.canterbury.ac.uk/id/eprint/8630

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Last edited: 29/06/2016 12:23:00