Product placement's rise can be good for brand and viewer

Monk Kydd, J. (2009) Product placement's rise can be good for brand and viewer. Admap (504). pp. 44-45. ISSN 0001-8295.

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Item Type:	Article
Additional Information:	Available via warc.com (subscription required).
Subjects:	H Social Sciences > HF Commerce
Divisions:	pre Nov-2014 > Faculty of Business and Management > Department of Management Studies
Related URLs:	Publisher
Depositing User:	Mr Andrew Hudson
Date Deposited:	11 Feb 2013 15:50
Last Modified:	11 Dec 2014 14:00
URI:	https://create.canterbury.ac.uk/id/eprint/4322

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