Product placement's rise can be good for brand and viewer

Monk Kydd, J. (2009) Product placement's rise can be good for brand and viewer. Admap (504). pp. 44-45. ISSN 0001-8295.

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Item Type: Article
Additional Information: Available via warc.com (subscription required).
Subjects: H Social Sciences > HF Commerce
Divisions: pre Nov-2014 > Faculty of Business and Management > Department of Management Studies
Related URLs:
Depositing User: Mr Andrew Hudson
Date Deposited: 11 Feb 2013 15:50
Last Modified: 11 Dec 2014 14:00
URI: https://create.canterbury.ac.uk/id/eprint/4322

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Last edited: 29/06/2016 12:23:00