The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer

Chatziefstathiou, D. (2007) The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer. European Sport Management Quarterly, 7 (1). pp. 55-80. ISSN 1746-031X.

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Item Type: Article
Divisions: pre Nov-2014 > Faculty of Social and Applied Sciences > Sport Science, Tourism and Leisure
Depositing User: Users 2 not found.
Date Deposited: 08 Nov 2010 16:11
Last Modified: 11 Dec 2014 13:59
URI: https://create.canterbury.ac.uk/id/eprint/4005

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Last edited: 29/06/2016 12:23:00