Teaching creativity in the context of a business school

Jackson, A. (2019) Teaching creativity in the context of a business school. In: Reyes-Munoz, A., Zheng, P., Crawford, D. and Callaghan, V., eds. EAI International Conference on Technology, Innovation, Entrepreneurship and Education. Switzerland: Springer. ISBN 9783030022419

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Abstract

This paper discusses the teaching of creative skills to students who
are primarily based within the discipline of business and management. The paper first reviews the way that students have been conventionally taught in the “art school” system in the UK, expanding on the theoretical frameworks that underpin this approach. This is then contrasted with the conventional academic approach found in Business Schools.

Finally, an account is given of how a module influenced by the art school atelier system has been developed that bridges this gap, explaining how the module is taught in a business school context, and reflecting on the experiences of the staff and students who take part in the module.

Item Type: Book Section
Uncontrolled Keywords: Creativity; teaching and learning; atelier
Subjects: L Education > L Education (General)
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Dr Andrew Jackson
Date Deposited: 30 Nov 2018 09:58
Last Modified: 03 Dec 2018 15:50
URI: https://create.canterbury.ac.uk/id/eprint/17824

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Last edited: 29/06/2016 12:23:00