Worth it? The usefulness of information technology to read ID cards and passports for hoteliers in Bulgaria

Ivanov, S. and Russell, C. (2018) Worth it? The usefulness of information technology to read ID cards and passports for hoteliers in Bulgaria. Tourism and Hospitality Management, 24 (2). ISSN 1330-7533.

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Purpose – The case study investigates whether a particular IT is worthwhile, in view of its perceived, potential and actual usefulness. It answers two research questions: How necessary is an automated ID card/passport reader for hoteliers? and Which characteristics of such software do hoteliers most favour?

Design – Data collection took place in 2013 through an online questionnaire. The sample includes 70 hotel managers in Bulgaria.

Methodology – Kruskal-Wallis χ2 test and Wilcoxon signed ranks test were used in the data analysis.

Approach – The case study adopted survey as a research strategy. The sample includes only respondents from Bulgaria. Hence, findings are generalisable only in this cultural setting.

Findings – Findings revealed that the most important software characteristics desired by hotel managers are: quality, price, easy to use interface, speed, integration with the existing hotel software and completeness of the extracted data. However, results suggest that there is little necessity of an automated ID card reader due to limited time savings offered by the new technology and few mistakes during the manual entry of ID card/passport data in the information systems of hotels.

Originality of the research – This empirical research practically assesses the viability of specific technology adoption by hoteliers in Bulgaria. This research was implemented by the authors in response to a request by a company that produces software for ID card/passport readers. The results helped the company in its product launch and follow-up marketing strategy.

Item Type: Article
Additional Information: Open Access Creative Commons Attribution Non-Commercial Share Alike License 4.0 International
Uncontrolled Keywords: Technology adoption; automation; card reader; hotels; Bulgaria
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD0028 Management. Industrial Management
H Social Sciences > HF Commerce > HF5001 Business
Q Science > QA Mathematics > QA0075 Electronic computers. Computer science > QA0076.75 Computer software
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Christopher Russell
Date Deposited: 23 Oct 2018 14:34
Last Modified: 25 Oct 2018 15:15
URI: https://create.canterbury.ac.uk/id/eprint/17728

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Last edited: 29/06/2016 12:23:00