Hidden in plain sight: exploring men’s use of complementary and alternative medicine

Cant, S. and Watts, P. (2018) Hidden in plain sight: exploring men’s use of complementary and alternative medicine. The Journal of Men's Studies. pp. 1-21. ISSN ‎1060-8265.

17388_hidden in plain sight journal of men's studies final.pdf - Accepted Version

Download (285kB) | Preview


Despite the increased attention given to the relationship between masculinity and health, the analysis of men’s use of complementary and alternative medicine (CAM) is relatively underdeveloped compared to studies of female use.

Through the thematic synthesis of existing research studies, this paper collates and analyses patterns of, and motivations for, male usage of CAM. We reveal that there are significant levels of male use of CAM which cannot be explained by recourse to general or gendered patterns of health seeking behaviour or health status. Men who use CAM tend to exhibit similar demographic characteristics to female users, but also show patterns of engagement that both reinforce and challenge hegemonic masculinity.

The paper suggests that there remains a need to investigate the nuances and complexities of the motivations behind male usage patterns, and interrogate how these intersect with the performance of masculine selves.

Item Type: Article
Uncontrolled Keywords: Complementary and alternative medicine; health; masculinity; sociology
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology
Divisions: Faculty of Social and Applied Sciences > School of Psychology, Politics and Sociology
Depositing User: Sarah Cant
Date Deposited: 21 Jun 2018 08:14
Last Modified: 21 Jun 2018 13:15
URI: https://create.canterbury.ac.uk/id/eprint/17388

Actions (login required)

Update Item (CReaTE staff only) Update Item (CReaTE staff only)


Downloads per month over past year

View more statistics


Connect with us

Last edited: 29/06/2016 12:23:00