Evaluating an interactive PR and marketing simulation: a communities of practice approach

Pole, K. and Fearon, C. (2018) Evaluating an interactive PR and marketing simulation: a communities of practice approach. In: Academy of Marketing Conference 2018, 2-5 July, Stirling University. (In Press)

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Mrs Kristine Pole
Date Deposited: 23 May 2018 13:14
Last Modified: 25 Oct 2018 15:09
URI: https://create.canterbury.ac.uk/id/eprint/17335

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Last edited: 29/06/2016 12:23:00