Finance as a driver of the global dreams factory: spread of the Hallyu (or Korean Wave) and its consequences for the Korean economy

Kim, A. (2017) Finance as a driver of the global dreams factory: spread of the Hallyu (or Korean Wave) and its consequences for the Korean economy. In: The Ninth Critical Finance Studies Conference, 3-5th August 2017, University of Leicester. (Unpublished)

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Abstract

The paper discusses the main role of the Korean entertainment industry as “global dream factories” based on their recognition of merging old and new technologies and financial strategies to improve their global competitiveness.

Secondly, the most important features of the Korean market which have led to the K-pop success, such as its strategies in dealing with intellectual property rights, will be discussed.

Thirdly, the paper investigates the techniques used to develop a sustainable K-pop market by improving K-pop celebrities’ skills development towards global art performance, while maintaining a strong focus on ‘Koreanness’. This combination of Western and Korean values appears an important tool in K-pop’s current success.

Lastly, the advantages and drawbacks of the involvement of conglomerates into Hallyu will be criticised, along with suggestions on how to avoid a similar evolution of the Korean wave as during the 1997 financial crisis.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Amee Kim
Date Deposited: 24 Oct 2017 14:58
Last Modified: 24 Oct 2017 14:58
URI: https://create.canterbury.ac.uk/id/eprint/16208

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Last edited: 29/06/2016 12:23:00