Fundraising for primary schools in England – “Moving beyond the school gates”

Body, A. (2017) Fundraising for primary schools in England – “Moving beyond the school gates”. International Journal of Nonprofit and Voluntary Sector Marketing. ISSN 1465-4520.

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Abstract

In response to depleting budgets and intensified performance pressures, primary schools are increasingly turning to fundraising as one mechanism for combatting ongoing challenges. Although research identifies that two-thirds of primary schools are actively trying to increase their fundraised income, some primary schools are significantly more successful in attracting additional funds than others, whilst many struggle to stimulate fundraising efforts ‘beyond the school gates’. This article focuses on three case study schools, and the individuals tasked with the role of fundraising, which have each adopted different approaches in a successful attempt to increase their fundraised income. The findings propose that when primary schools pro-actively focus on their fundraising, invest in people both in terms of time and their skills, and create a positive fundraising narrative which embraces both the schools and local communities’ needs, primary schools can succeed in attracting significant philanthropic support which can be transformative for the school community.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
L Education > LC Special aspects of education > LC0065 Social aspects of education > LC0215 Community and the school > LC0230 Parent-teacher associations. Home and school associations
Divisions: Faculty of Education > School of Childhood and Education Sciences
Depositing User: Dr Ali Body
Date Deposited: 30 May 2017 12:30
Last Modified: 30 Jun 2017 18:22
URI: https://create.canterbury.ac.uk/id/eprint/15878

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Last edited: 29/06/2016 12:23:00