Earning its keep: a social return of investment study of CCCU Arts & Culture at the Old Lookout Gallery, Broadstairs

Durrant, I. and Shepherdson, S. (2013) Earning its keep: a social return of investment study of CCCU Arts & Culture at the Old Lookout Gallery, Broadstairs. Research Report. Broadstairs: Canterbury Christ Church University. ISBN 9780957163768.

[img]
Preview
PDF
__stafs-sal-01.ccad.canterbury.ac.uk_id25_Documents_The impact of the old lookout_SROI_OldLookout.pdf

Download (2MB) | Preview

Abstract

In 2013 The Department of Media, Art & Design developed an inter-faculty research project with three aims focused upon evaluation, marketing and SROI:

i. To evaluate the 2013 programme of events at The Old Lookout from the points of view of the artist(s) in residence; local businesses; gallery users (visitors) and non-users of the Gallery.
ii. To gather marketing data in relation to the local communities knowledge of the Old Lookout Gallery and the programme of activities it offered and through this data improve subsequent advertising.
iii. To pilot measures of Social Return on Investment (SROI) and if salient offer the tools for use across the University (and by partners) in order to provide a measure of SROI for other venues and activities.

There are two types of Social Return on Investment (SROI):
• Evaluative, which is conducted retrospectively and based on actual outcomes that have already taken place
• Forecast, which predicts how much social value will be created if the activities meet their intended outcomes.

Item Type: Report (Research Report)
Subjects: N Fine Arts > N Visual arts > N0400 Art museums, galleries, etc.
Divisions: Faculty of Education > School of Childhood and Education Sciences
Depositing User: Mr Ian Durrant
Date Deposited: 25 Apr 2017 10:14
Last Modified: 25 Apr 2017 10:14
URI: https://create.canterbury.ac.uk/id/eprint/15789

Actions (login required)

Update Item (CReaTE staff only) Update Item (CReaTE staff only)

Downloads

Downloads per month over past year

View more statistics

Share

Connect with us

Last edited: 29/06/2016 12:23:00