Explaining social media acceptance by business-to-business SMEs in the South-East of England: a theory-enhanced qualitative comparative analysis
Iannacci, F. and Pole, K. (2016) Explaining social media acceptance by business-to-business SMEs in the South-East of England: a theory-enhanced qualitative comparative analysis. In: BAM 2016 Conference, 6-8 Sep 2016, Newcastle University.
|
PDF
14774.pdf - Accepted Version Download (641kB) | Preview |
Abstract
Drawing on a model of technology acceptance for microbusinesses, this paper deploys a set-theoretic approach to unravel the causal complexity associated with acceptance and non-acceptance of social media by Business-to-Business Small-and-Medium Enterprises (SMEs) based in the South East of England. Our findings show the causal asymmetry between acceptance and non-acceptance. While customer attraction, raising the company’s profile and learning to use social media effortlessly lead to the acceptance of social media, non-acceptance requires finding social media not easy to use in combination with a lack of improvement of customer relations and work not becoming easier to do. Implications are discussed by highlighting the commonalities across positive and negative configurations of acceptance.
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.123 Communication in marketing |
Divisions: | Faculty of Social and Applied Sciences > The Business School |
Depositing User: | Dr Federico Iannacci |
Date Deposited: | 20 Sep 2016 12:24 |
Last Modified: | 20 Sep 2016 12:24 |
URI: | https://create.canterbury.ac.uk/id/eprint/14774 |
Actions (login required)
![]() |
Downloads
Downloads per month over past year