Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership

Yu, Q., Cappellini, B., Hosany, S. and Yen, D. A. (2016) Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership. In: 2016 Global Marketing Conference, 21st-24th June, 2016, Hong Kong. (Unpublished)

[img]
Preview
PDF
GMC Hong Kong 2016 Presentation Little Emperor.pdf

Download (326kB) | Preview
Item Type: Conference or Workshop Item (Speech)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Qionglei Yu
Date Deposited: 03 Aug 2016 14:09
Last Modified: 04 Nov 2016 11:38
URI: https://create.canterbury.ac.uk/id/eprint/14731

Actions (login required)

Update Item (CReaTE staff only) Update Item (CReaTE staff only)

Downloads

Downloads per month over past year

View more statistics

Share

Connect with us

Last edited: 29/06/2016 12:23:00