Social media and journalism: hybridity, convergence, changing relationship with the audience and fragmentation

Gulyás, A. (2016) Social media and journalism: hybridity, convergence, changing relationship with the audience and fragmentation. In: Franklin, B. and Eldridge, S., eds. Routledge Companion to Digital Journalism Studies. Routledge. ISBN 9781138887961

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Abstract

This chapter identifies and analyses four key features of social media adoption in journalism: hybridity, convergence, fragmentation and changing relationship with the audience. By doing so it contributes to the debate about the extent and nature of the changes in the profession in the digital age. Using quantitative and qualitative data from an international comparative study, including Australia, Finland, Germany, Sweden, the UK and the US, the analysis illustrates how social media use is inherently diverse and how it has contributed to an increasing complexity of journalists' work. It also shows that social media adoption has led to greater individualisation in the profession where journalists' work is differentiated by a myriad of professional and individual characteristics. In addition, the chapter discusses methodological challenges in social media research.

Item Type: Book Section
Uncontrolled Keywords: Social media; journalism; comparative analysis of journalism in Australia, Finland, Germany, Sweden, the UK and the US
Subjects: P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
P Language and Literature > PN Literature (General) > PN4699 Journalism. The periodical press, etc.
Divisions: Faculty of Arts and Humanities > School of Media Art and Design
Depositing User: Dr Agnes Gulyas
Date Deposited: 30 Jun 2016 10:46
Last Modified: 04 Nov 2016 11:19
URI: https://create.canterbury.ac.uk/id/eprint/14671

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Last edited: 29/06/2016 12:23:00