An international study of social media and its role within journalism and the journalist - PR practitioner relationship

Pole, K. (2013) An international study of social media and its role within journalism and the journalist - PR practitioner relationship. In: Academy of Marketing 2013, 8th-11th July, 2013, University of South Wales, Cardiff.

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Abstract

Many public relations texts acknowledge that the journalist-public relations practitioner is an important and inter-dependent one and has therefore long been a source of interest and investigation (e.g. Sallot and Johnson 2006). With a changing media and online communications environment, traditional PR practices are increasingly including social media to enhance their media relations. This study compares and contrasts patterns of social media use by journalists in eight countries and their communication methods with PR practitioners. Findings indicate widespread and growing use of social media by international journalists for a range of professional tasks.

Item Type: Conference or Workshop Item (Other)
Additional Information: Winner of the AM2013 Track Prize
Subjects: P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
P Language and Literature > PN Literature (General) > PN4699 Journalism. The periodical press, etc.
Divisions: Faculty of Social and Applied Sciences > The Business School
Related URLs:
Depositing User: Mrs Kristine Pole
Date Deposited: 09 Jul 2015 16:30
Last Modified: 18 May 2016 08:44
URI: https://create.canterbury.ac.uk/id/eprint/13552

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Last edited: 29/06/2016 12:23:00