Social PR study 2015: a study of social media use among PR professionals

Pole, K. (2015) Social PR study 2015: a study of social media use among PR professionals. Report. London: Cision UK.

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Abstract

This study aims to explore and understand how social media impacts PR professionals and their media relationships. It compares the results with research from the published Social Journalism Study 2015 and notes that PR professionals and journalists are largely in agreement about how social media is changing their work environment.

Item Type: Report (Report)
Subjects: H Social Sciences > HF Commerce > HF5001 Business
P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Mrs Kristine Pole
Date Deposited: 09 Jul 2015 13:31
Last Modified: 09 Jul 2015 13:31
URI: https://create.canterbury.ac.uk/id/eprint/13547

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Last edited: 29/06/2016 12:23:00