Journalists views and use of social media: Cision Social Journalism Study 2012: global report

Pole, K., Gulyás, A. and Rehkopf, F. (2012) Journalists views and use of social media: Cision Social Journalism Study 2012: global report. Report. Frankfurt: Cision Germany.

[img]
Preview
PDF
13545.pdf

Download (2MB)

Abstract

The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University, UK, is charting the changes of how journalists and media professionals use social media for work. Unique to this year’s study is the identification of five profile groups of professional social media users who differ in terms of patterns of use, attitude and knowledge.These groups are: Architects, Hunters, Observers, Promoters and Sceptics. This report also includes a Social Journalism Barometer which was developed to assess social media involvement, practice, knowledge and attitudes among journalists and media professionals in different countries. To put journalists in the wider social context of the changing use of technology, we also included a comparison to Forrester’s Social Technographics® framework of general population‘s use of social media.

Item Type: Report (Report)
Subjects: P Language and Literature > P Philology. Linguistics > P0087 Communication. Mass media
P Language and Literature > PN Literature (General) > PN4699 Journalism. The periodical press, etc.
Divisions: Faculty of Social and Applied Sciences > The Business School
Depositing User: Mrs Kristine Pole
Date Deposited: 08 Jul 2015 17:41
Last Modified: 09 Jul 2015 13:45
URI: https://create.canterbury.ac.uk/id/eprint/13545

Actions (login required)

Update Item (CReaTE staff only) Update Item (CReaTE staff only)

Downloads

Downloads per month over past year

View more statistics

Share

Connect with us

Last edited: 29/06/2016 12:23:00