Unleashing the animal within: Exploring consumers’ zoomorphic identity motives

Healy, M. and Beverland, M. (2013) Unleashing the animal within: Exploring consumers’ zoomorphic identity motives. Journal of Marketing Management, 29 (1-2). pp. 225-248. ISSN 0267-257X.

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Item Type: Article
Subjects: H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of products > HF5415.32 Consumer behavior
Divisions: pre Nov-2014 > Faculty of Business and Management > Faculty of Business and Management (General)
Depositing User: Dr Michael Healy
Date Deposited: 18 Sep 2013 16:17
Last Modified: 11 Dec 2014 14:11
URI: https://create.canterbury.ac.uk/id/eprint/12234

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Last edited: 29/06/2016 12:23:00