Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne

Healy, M., Beverland, M. and Oppewal, H. (2009) Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne. In: Lindgreen, A., Vanhamme, J. and Beverland, M., eds. Memorable Customer Experience. Farnham: Gower Publishing. pp. 101-117 ISBN 9780566088681

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Item Type: Book Section
Subjects: H Social Sciences > HF Commerce
Divisions: pre Nov-2014 > Faculty of Business and Management > Faculty of Business and Management (General)
Depositing User: Dr Michael Healy
Date Deposited: 05 Aug 2013 09:45
Last Modified: 11 Dec 2014 14:11
URI: https://create.canterbury.ac.uk/id/eprint/12138

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Last edited: 29/06/2016 12:23:00